The NLR Way - From the CEO's Desk
It Starts With Us
Hello and welcome to The NLR Way.
My name is Eric Bailey — CEO of The NLR Group.
Each week, I want to pull back the curtain and share real thoughts, lessons, reflections, and challenges from my desk. Not corporate speak. Not just numbers or strategy. But heart-led leadership, real talk about business, and most importantly — people.
Because behind every project, every truck, every invoice — is a person.
And here at NLR — that matters.
Why The NLR Way?
We don’t just want to be another service provider. We don’t just want to “do a job” — we want to set a standard.
That standard comes from how we lead.
It comes from why we do what we do.
It comes from the small things that build great teams and strong businesses over time.
That’s what The NLR Way is all about.
The Foundation: Vision. Accountability. Communication.
When I recently spoke at the Q Strata Conference at the Brisbane Convention Centre — I shared what I believe are the 3 non-negotiables for any successful organisation — and for any successful life.1. Vision — Know Where You’re Going
Without a clear vision — we drift.
Our vision at NLR Group is not just about business growth — it’s about building a reputation for trust, quality, and excellence across all our brands:
- NLR
- IECL
- AGILE
- Corestone
Our people are our future — and vision is what pulls us forward.
“When the vision is clear, the decisions become easier.”
2. Accountability — Own It
Accountability is not about blame — it’s about ownership. Every technician, every leader, every client relationship matters. When things go well — we celebrate together. When things go wrong — we fix them together. That’s the NLR Way.3. Communication — Keep Talking
No team survives without clear, honest, regular communication. We don’t shy away from hard conversations. We don’t hide behind emails. We don’t assume. We talk. We listen. We grow.Quote of the Week:
“Culture is not built in a day — but it is built every day.”
Let’s keep building.
Let’s keep leading.
Let’s keep making a difference.
See you next week.